This course deals with the political marketing as a method of political propaganda, its development, types and functions, its postulates and methodical techniques, tools and ways of promoting parties and candidates, rules of creating the campaign strategy and its implementation, determinants of electoral behavior, ways of founding for the campaign and the campaign organization, as well as evaluating the campaign effects. Students will be divided into three groups for the purpose of course assignment. Two groups of students will select and manage a public debate on a topic chosen by the students. Another group of students will participate as members of working group in marketing management of a public campaign

Providing the students with the basic theoretical and practical knowledge that enables their involvement in a variety of activities for creating marketing strategies to political campaigns, planning and implementation, as well as activities in the field of public relations in politics by using and developing the marketing intelligence and marketing strategies (using professional literature and the results of empirical studies, collection, processing and use of relevant data, establishing and processing of concrete problems, finding solutions and their arguments, the capacity to present results of their work, etc.)