Public relations is part of the communication sciences. The main definitions present it as an important management function in the organization, to build sustainable relationships with actors and groups of interest on which is depended the success of the organization. This course will reflect this important part of personal, official, political or corporate communication in our society. Public Relations (PR) is one of the most important sectors of the economic and political world in informing, influencing and creating the general public opinion. This course summarizes the main approaches in the field of public relations, as well as analyzes the definitions, functions and stages of development of this field. This course will provide students with basic knowledge of public relations related to purpose, tools and tactics how to communicate and write. Students will also gain knowledge on the role of public relations in integrated communication, public relations applications in various fields such as corporate communication, marketing, political communication and social responsibility.

1.Providing basic knowledge of public relations (PR) 2-Elaboration of concepts and key approaches in the field of PR and equipping with skills to apply these concepts in practice 3-Training students in building the strategy and the plan of public relations. 4-Equipping with knowledge on the role of public relations in integrated communication, public relations applications in various fields, such as corporate communication, marketing, political communication and social responsibility.