- Code
- COM 523
- Name
- Conception and Campaign Management
- Semester
- 3
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 6.00
- Description
-
The course aims to give detailed knowledge regarding the organization and management of various campaigns including also the electoral campaigns. The work and the learning process in this course will proceed as an exchange of experiences between lecturer and students. A particular importance will be given to projects that students will organize and manage as teamwork. Course participants will build a genuine campaign on a topic selected by themselves and will manage all the components being evaluated in terms of realization of campaign elements as well as to the result of this campaign.
- Objectives
-
- - The development and understanding of a proper division of work among the group participants. - Considering the target audience information, developing effective campaign messages and establishing the involvement of various types of media in order to promote and support the campaign aiming to influence and convince the target audience to support and help the campaign. - Using the audience data to develop an appropriate budget (low cost) for the campaign, including realistic plans for fundraising. - Composing a plan for maximum utilization of volunteers / ambassadors. - Development of a comparative analysis in order to run the campaign in various local jurisdictions (in a variety of places depending on participants)
- Java
- Tema
- 1
- Understanding the problem. Fundamentals and key elements of the campaign. Various types of campaigns.
- 2
- Brainstorming, discussion, debate on the campaign subject conception - Course project. Planning the various elements of the campaign. The various elements of the campaign, the division of tasks within the team.
- 3
- The Candidate and the assessment of the opposition
- 4
- Official opening of the course projects campaign. – Selection and instruction of the ambassadors
- 5
- Campaign Planning: Key campaign rules. Elements of an effective campaign plan.
- 6
- Targeting the voters
- 7
- Development of the campaign message/s
- 8
- Midterm Exam
- 9
- Political polls and strategic reports
- 10
- Advanced Planning: Budget preparation and methods of collection of funds
- 11
- Advanced Planning: Contact with voters and media influence Propaganda and persuasion of voters
- 12
- Online campaigns - Role and ways of using the internet during the campaigns Candidate statements, direct emails and phone
- 13
- Campaign management, candidate, manager, staff and volunteers
- 14
- Campaign management according to different jurisdictions
- 15
- Presentation of student projects
- 16
- Final Exam
- 1
- Students will understand the conceptual elements of a campaign, including also the electoral campaign.
- 2
- Students will develop a clearer understadning about the use of different democratic tools for the campaign management.
- 3
- Students will be able to draw up a campaign budge and conduct fundraising activities necessary for the realization of the campaign.
- Quantity Percentage Total percent
- Midterms
- 1 20% 20%
- Quizzes
- 0 0% 0%
- Projects
- 2 5% 10%
- Term projects
- 0 0% 0%
- Laboratories
- 0 0% 0%
- Class participation
- 1 10% 10%
- Total term evaluation percent
- 40%
- Final exam percent
- 60%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 3 42
- Duties
- 2 0 0
- Midterms
- 1 20 20
- Final exam
- 1 40 40
- Other
- 0 0 0
- Total workLoad
- 150
- Total workload / 25 (hours)
- 6.00
- ECTS
- 6.00