- Code
- IMC 204
- Name
- Information Technologies
- Semester
- 0
- Lecture hours
- 3.00
- Seminar hours
- 0.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 6.00
- Description
-
This course aims to provide knowledge on information and communication technologies, so that students can acquire the necessary knowledge and competencies in the use of ICT. The course explains how their work process becomes more functional and effective with the use of new technologies. The course will specifically aim to enable the student to integrate the main tools offered by ICT in the process of public relations and communication-marketing.
- Objectives
-
Understanding the basic concepts of information and communication technology Effectiveness of using the latest technologies in the field of PR and marketing. Practice of information and communication systems in the network.
- Java
- Tema
- 1
- General concepts on On-Line marketing methods
- 2
- What has changed and what has not changed with the transition of Marketing from traditional methods to on-line
- 3
- Web Design (Important rules to keep in mind before starting design)
- 4
- Content (What we need to know and on-line strategies)
- 5
- Different types of content and how to prepare them effectively
- 6
- Different CMS with a more detailed look at wordpress
- 7
- "Is it easy to work with a computer, does the computer simplify life? Work method and ICT,"
- 8
- Semi-final exam
- 9
- Promotion and promotion tools.
- 10
- Marketing through email services.
- 11
- Measuring results and effectiveness.
- 12
- Practice with CMS platforms (WordPress).
- 13
- Final project consultation 1.
- 14
- Final project consultation 2.
- 15
- Final project consultation 3.
- 16
- Final Exam
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 1 10% 10%
- Projects
- 0 0% 0%
- Term projects
- 0 0% 0%
- Laboratories
- 0 0% 0%
- Class participation
- 1 5% 5%
- Total term evaluation percent
- 45%
- Final exam percent
- 55%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 6 84
- Duties
- 0 0 0
- Midterms
- 1 10 10
- Final exam
- 1 10 10
- Other
- 0 0 0
- Total workLoad
- 152
- Total workload / 25 (hours)
- 6.08
- ECTS
- 6.00