Apart from the legal rights and obligations, the media also has a moral responsibility, an ethical role in communicating information to the public, therefore not only being responsible in the personality development of the people but also of the development of society in general toward a democratic ideal. The course, in all of modules, is based on the argument that media communication and information have as a precondition respect of the deontology and professional ethic. Seen from this viewpoint, the course is built on interactive debates of liberties and responsibilities as the two important pillars in the search for truth, information and communication to the public. The interplay of the theoretical elements with real issues and situations from foreign and national media, presented often from the students themselves, helps them to reflect, to respond, and to find an answer to the ethical dilemma of professionalism, freedom of information while at the same time respecting the rights and freedoms of the individual and professional deontology. In an attempt to elicit a debate and reflection on the proposed topics, during this time, the presence and participation of various representatives in the areas of journalism, human rights and law will be possible.

This course will help students to understand: -Apart from the legal rights and obligations, the media also has a moral responsibility, an ethical role in communicating information to the public, therefore not only being responsible in the personality development of the people but also of the development of society in general toward a democratic ideal. -Media deontology is a set of principles and professional rules that must be applied and which help the journalist answer specific ethical dilemmas that he or she is bound to encounter daily when searching for the truth. -To know, to respect legislation that protects the right and freedom of speech, as well as respect for human rights. -To help students prepare to effectively deal with different ethical situations that might arise in the course of their career. -To understand that the right of information applies also to the public which expects that the information given by the journalist be presented with professional integrity, free of manipulation, speculation, and political or social interference which might stir up various reactions in an open society. The course aims to reaffirm the ethical and moral values, the deontological codes by developing the professional viewpoints and personal capabilities necessary for preparation of the student to be a specialist in the area of communication.