- Code
- JMC 207
- Name
- Political Communication and Marketing
- Semester
- 3
- Lecture hours
- 2.00
- Seminar hours
- 1.00
- Laborator hours
- 0.00
- Credits
- 3.00
- ECTS
- 4.00
- Description
-
This program introduces the fundamental concepts of political communication in the era of new generation media and the challenges that the 21st century brings. The course explores the close relationship between political actors and the mass media, the analysis of elite discourse and electoral messages in the context of political communication. Special attention is paid to strategic communication in election campaigns and political marketing, which has gained great importance in Albania in recent years. The program addresses the increasingly important role of consultants and experts in the application of this hybrid science, emphasizing the trends of increasing influence of media and marketing in contemporary politics.
- Objectives
-
Students will understand the basic concepts of political communication Analyze communication strategies in election campaigns Develop skills in political marketing Examine the role of media and public relations in politics. Understand the impact of technology and new media on political communication
- Java
- Tema
- 1
- Definition of the terms political communication and marketing, theories / knowledge of the subject / presentation of the syllabus.
- 2
- Process of Political Communication, Formation, Elements of Political Communication; Actors
- 3
- Message - Communication process with emphasis on the Message;
- 4
- Public Relations Politics
- 5
- Communication and Political Marketing in Mass Media and New Media
- 6
- Differences and similarities of Political Marketing with Commercial Marketing
- 7
- Political product creation, strategy and positioning
- 8
- Semi-final Exam
- 9
- Nonverbal communication in politics / body language / image / effects and impact
- 10
- The voter as a consumer
- 11
- Public Opinion
- 12
- Propaganda and Manipulation
- 13
- Candidate-centered campaigns
- 14
- Financing and the importance of campaign budgets
- 15
- Media and politics in Albania. Analysis of political discourse of the main political leaders in electoral campaigns; Permanent campaigns; Crises.
- 16
- Final Exam
- 1
- Students will acquire knowledge of the basic terms of political communication. Students will understand the role and interaction of political communication actors. Students will be able to analyze and use different communication channels for the realization and interpretation of political communication.
- Quantity Percentage Total percent
- Midterms
- 1 30% 30%
- Quizzes
- 0 0% 0%
- Projects
- 0 0% 0%
- Term projects
- 1 20% 20%
- Laboratories
- 0 0% 0%
- Class participation
- 1 10% 10%
- Total term evaluation percent
- 60%
- Final exam percent
- 40%
- Total percent
- 100%
- Quantity Duration (hours) Total (hours)
- Course duration (including exam weeks)
- 16 3 48
- Off class study hours
- 14 2 28
- Duties
- 1 2 2
- Midterms
- 1 5 5
- Final exam
- 1 5 5
- Other
- 0 0 0
- Total workLoad
- 88
- Total workload / 25 (hours)
- 3.52
- ECTS
- 4.00