Semiotics of Communication will help in the study of semiology as a science of the meaning of discourses, thus not only of linguistic signs and mainly within the system, but also in the study of their use in discourse, seeing this as something important, especially when it is not included in communication. The course of the characteristic subject Semiotics of Communication lays the foundations required by the study of text semiotics, which claims that in fact by this definition is understood a unified theory, the operational concepts of which are used to describe the organization of journalistic and multimedia communication, together with that of texts. Applying methodological instruments in journalism and multimedia communication, which will be objects of semiotic analysis and competences, means possessing a kind of intuition, a kind of interpretative insight, but also artistic sensitivity. All this does not mean at all that the semiotics of communication is completely subjective and arbitrary, because it aims to increase the intelligibility, relevance and distinctiveness of the texts it conveys during communication with the audience. (By intelligible we would understand more comprehensibility, against the nebula of content, which comes from quick intuitive interpretations). Through the semiotics of communication with an analytical and critical attitude, the aim is to feel and understand authentic, genuine messages, which not only resemble truths that do not become obsolete, but also manage to create such.

 To acquire knowledge characterizing this theory and scientific practice combined  To acquire operational concepts to design and organize the texts of messages for the audience  To achieve the goals by applying methodological instruments in communications, which will be objects of semiotic analysis  To increase the intuitive mastery of students, the kind of interpretive acuity and the kind of acuity that is required in the design of messages, but also in the reading of those received, which serve as a model for creation.  To encourage argumentation and a critical attitude, as well as artistic sensitivity during the semiotics of communication, avoiding completely subjective and arbitrary messages. To remove the 'terror' that grips students by moving from what is said to what is done, that is, from the study of semiotics in communication to finding techniques, language to capture the audience, as well as in the analysis of concrete and achieved messages, but not only.